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website optimisation
Search engine optimisation, otherwise known as website optimisation or search engine marketing is the approach every company needs to ensure it's internet marketing success. Response Mechanix are your ideal experienced partner to assist your company in this process.
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Each search engine places emphasis on variable factors such as the design and layout, keyword density and the number of relevant sites linking to it. Search engines constantly update and refine their ranking criterions in order to index the most relevant sites.
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WEBSITE OPTIMISATION FOR SEARCH ENGINE SUCCESS

The first thing to accept is that there are "thousands" of search engines on the Internet, at best these thousands of engines generate little more than 5% of the total traffic right across the internet.

Here in Australia Google dominates most market sectors followed by Yahoo and MSN and so spending any time on the remaining 5% is nothing more than a waste of time. Having studied the traffic patterns of many web sites over the last seven years I can confidentally say that 95% of the Australian traffic is generated by the 3 search engines above. Your site must be submitted to these major search engines and affilliated directories, and it is to this group of search engines that we prefer to concentrate our efforts on.

Search engines index many pages, and your page can be buried deep down in the search results if it is not constructed properly. Building a page or adjusting a page so that it comes up in the first page or second page of results is what is known as search engine optimization. If your page is not optimized it probably will not get a high ranking and you will not get great results, no matter how many search engines the site has been submitted to.

OUR WEBSITE OPTIMISATION SERVICE

We normally meet most of our customers by them taking on a "free" report on the state of their website, they find us through our website but mostly though referral.

We take the default url of your main page, take the keywords off your site combined with keywords which you think web surfers will use to find you.

This report normally 'shocks" the client especially when they see that even for the keyword of their company name they doesn't rank. My accountants website doesn't rank in the first five pages when searching on Google for his businessname.

Call us today for your free search engine report.
1800 551574

GO TO PAGE 2 ON OUR WEBSITE OPTIMISATION SERVICE

SOME DETERMINING FACTORS
Search engines constantly update and refine their ranking criterions in order to index the most relevant sites. Each search engine places emphasis on variable factors such as the design and layout, keyword density and the number of relevant sites linking to it.

Other variables that have an emphasis on search engine placement include the following:

  • Keywords: Choosing the right keywords is mission critical.
  • Link Popularity: The more links pointing your site from "relevant" sites the better.
  • Click Popularity: The more traffic your site receives, the higher you score.
  • Website Themes: Create text heavy pages broken down into "themes".

WHAT OUR CLIENTS SAY

Being in the rental accommodation business we know that more and more people are using the internet to research the holiday and to make accommodation reservations through the internet. Response Mechanix reworked our design, found the correct combination of keywords to have our website at the top of the rankings in no time.”

GARY
www.esr.com.au

 
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