PRODUCTS & SERVICES |
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WEBSITE
OPTIMISATION FOR SEARCH ENGINE
SUCCESS |
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The
first thing to accept is that
there are "thousands" of
search engines on the Internet,
at best these thousands of engines
generate little more than 5% of
the total traffic right across
the internet.
Here in Australia
Google dominates most market
sectors followed by Yahoo and
MSN and so spending any time
on the remaining 5% is nothing
more than a waste of time. Having studied the
traffic
patterns of many web sites
over the last seven years I can confidentally
say that 95% of the Australian
traffic is generated by the
3
search engines above. Your
site must
be submitted to these major
search engines and affilliated directories,
and it is to this group of
search engines that we prefer to concentrate
our efforts on.
Search engines index many pages, and your page
can be buried deep down in the search results
if it is not constructed properly. Building
a page or adjusting a page so that it comes
up in the first page or second page of results
is what is known as search engine optimization.
If your page is not optimized it probably will
not get a high ranking and you will not get
great results, no matter how many search engines
the site has been submitted to.
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OUR
WEBSITE OPTIMISATION SERVICE |
We
normally meet most of our customers
by them taking on a "free" report on the state of
their website, they find us through our website
but mostly though referral.
We take the default url of
your main page, take the keywords
off your site combined with keywords
which you think web surfers
will use to find you.
This report
normally 'shocks" the
client especially when they see that
even for the keyword of their company
name they doesn't
rank. My accountants website doesn't
rank in the first five pages when
searching on Google for his businessname. Call us today for your free
search engine report.
1800
551574
GO
TO PAGE 2 ON
OUR WEBSITE OPTIMISATION SERVICE |
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SOME
DETERMINING FACTORS |
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Search
engines constantly update and refine their
ranking criterions in order to index the most
relevant
sites. Each
search engine places emphasis on variable
factors such as the design and layout, keyword
density
and the number of relevant sites linking
to it. Other variables that have an emphasis on
search engine placement include the following:
- Keywords: Choosing the right keywords
is mission critical.
- Link
Popularity: The more links pointing your
site from "relevant" sites
the better.
- Click Popularity: The more traffic your
site receives, the higher you score.
- Website
Themes: Create text heavy pages broken
down into "themes".
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WHAT OUR CLIENTS
SAY
Being
in the rental accommodation business we know
that more and more people are using the internet
to research the holiday and to make accommodation
reservations through the internet.
Response
Mechanix reworked our design, found the correct
combination
of keywords to have our website at the top
of the rankings in no time.”
GARY
www.esr.com.au
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